Disneyland Paris on Twitter
THE CLIENT: Disneyland Paris
THE NEED: improve corporate communication with online influencers.
THE SOLUTION:
_Identify key influencers
_Define the editorial line
_Create two Twitter feeds (French and English)
_Train Disneyland Paris’ staff and gradually hand over the management of the feeds.
CCIP - Joining the blogosphere
Online launch of Truvia
Facebook for Agence de la biomédecine
ARC - Dialogue with cancer researchers
Mortel Scooter website
Public debate on nanotechnologies
Nivea and bloggers
RTE- Beyond the Lines
Listerine on Facebook
Style guide for social media - Radio France
Siemens and digital echoes
Société Générale crisis communication
Blog - Millward Brown
