Encouraging organ donation
THE CLIENT: Agence de la Biomédecine
THE NEED: rely on highly committed audiences to extend the reach of a TV campaign promoting discussion of organ donation.
THE SOLUTION: a Facebook page including two applications that display – visually – one’s commitment. The applications are backed by an infra-Facebook campaign and by a contest for the best awareness raiser.
CCIP - Joining the blogosphere
Online launch of Truvia
ARC - Dialogue with cancer researchers
Mortel Scooter website
Public debate on nanotechnologies
Nivea and bloggers
RTE- Beyond the Lines
Listerine on Facebook
Style guide for social media - Radio France
Siemens and digital echoes
Société Générale crisis communication
Blog - Millward Brown
Twitter - Disneyland Paris
