Media strategy
- Creating media-friendly angles and content, storytelling, mapping of emerging topics
- Advising on relations with influential media, thematic communication, relationship programmes, crisis management
Media impact
- Executives’ communication (opinion columns, portraits, appointments, etc.)
- Outsourced press office, journalist contacts (proactive/reactive), Journalist Relationship Management
- Product launches, service promotion, ongoing press relations.
- Campaign visibility, advocacy.
Media training
- Media and message training
- Media strategy training, media coverage engineering (PR kits, guidelines)
- Training for communication executives
- Social web training
Media evaluation
- Media audits
- Quantitative & qualitative visibility assessments, share of voice, resonance, takeaways
- Media visibility benchmarks in a given industry
The image of an organisation or brand in the media is a key factor in developing its reputation.
We therefore prefer to speak of media visibility rather than press relations. And we engage with the “influence systems” that affect you, bearing upon the dynamics by which opinions are formed and decisions made. We build valuable connections with media influencers to serve your brand or organisation.
We have a major asset to understand the workings of opinion and influence: our media strategies expertise centre Cesame. It monitors coverage and reviews best practices. Cesame provides additional insight that helps us develop creative, high-impact media strategies.
Our on and offline media experts entertain excellent relationships with influencers. They specialise in families of media (general interest, trade, TV, radio, blogs, etc.), in specific industries (high-tech, finance, health, mass market, etc.) or in types of issues (top management, corporate, products, crisis, etc.).
