Nivea and bloggers
THE CLIENT: Nivea (Beiersdorf Group)
THE NEED: connect with bloggers specialised in beauty and fashion
THE SOLUTION:
_Map relevant blogs
_Establish and maintain a personalised relationship with ten top bloggers
_Promote the brands’ events (product testing, sneak previews, etc.)
CCIP - Joining the blogosphere
Online launch of Truvia
Facebook for Agence de la biomédecine
ARC - Dialogue with cancer researchers
Mortel Scooter website
Public debate on nanotechnologies
RTE- Beyond the Lines
Listerine on Facebook
Style guide for social media - Radio France
Siemens and digital echoes
Société Générale crisis communication
Blog - Millward Brown
Twitter - Disneyland Paris
