To stimulate interest, inspire trust and encourage sympathy, we first “listen” to internet users, then invite them to online meeting places. Used with experience and sensibility, the Internet is a powerful tool to engage in conversation and generate goodwill.

Listen
_Audits of your web environment
_Analytic mapping: audiences, digital opinion leaders, online sources, positions…
_Alert systems

Invite
_Adapted presence on the web (Google referencing and ranking) and on social networks (Facebook, Twitter, etc.).
_Corporate and brand websites (designing, administrating, moderating)
_Open platforms: crowdsourcing, feedback, etc.

Dialogue and commit
_Campaigns addressing internet users: adwords, display,…
_Community Management.
_Crisis management and e-reputation advice.

CCIP - Joining the blogosphere
Online launch of Truvia
Facebook for Agence de la biomédecine
ARC - Dialogue with cancer researchers
Mortel Scooter website
Public debate on nanotechnologies
Nivea and bloggers
RTE- Beyond the Lines
Listerine on Facebook
Style guide for social media - Radio France
Siemens and digital echoes
Société Générale crisis communication
Blog - Millward Brown
Twitter - Disneyland Paris