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To stimulate interest, inspire trust and encourage sympathy, we first “listen” to internet users, then invite them to online meeting places. Used with experience and sensibility, the Internet is a powerful tool to engage in conversation and generate goodwill.
Listen
_Audits of your web environment
_Analytic mapping: audiences, digital opinion leaders, online sources, positions…
_Alert systems
Invite
_Adapted presence on the web (Google referencing and ranking) and on social networks (Facebook, Twitter, etc.).
_Corporate and brand websites (designing, administrating, moderating)
_Open platforms: crowdsourcing, feedback, etc.
Dialogue and commit
_Campaigns addressing internet users: adwords, display,…
_Community Management.
_Crisis management and e-reputation advice.