Power transport blog
THE CLIENT: RTE (Réseau de Transport d’Electricité)
THE NEED: establish “au-delà des lignes” (Beyond the Lines) as the top blog on electricity transport.
THE SOLUTION:
_Editorial support
_Online events (contests, partnerships, etc.) to increase the blog’s profile and audience
_Ongoing promotion on the social web (blogger relations, Twitter account, Facebook page).
CCIP - Joining the blogosphere
Online launch of Truvia
Facebook for Agence de la biomédecine
ARC - Dialogue with cancer researchers
Mortel Scooter website
Public debate on nanotechnologies
Nivea and bloggers
Listerine on Facebook
Style guide for social media - Radio France
Siemens and digital echoes
Société Générale crisis communication
Blog - Millward Brown
Twitter - Disneyland Paris
