Measuring and managing reputation

• Reputation / e-reputation  diagnosis (using the Reputation Institute’s methodology).

• On/offline reputation risks analysis and monitoring

• Context analysis, mapping of influential stakeholders and networks

• Reputation masterplan

Defining and implementing on/offline strategies

• Community engagement strategies: whether you are a public body or a company, we can help you bolster your relationship with society as a whole by designing and promoting dedicated strategies (CSR, NGO relations, philanthropy, etc.)

• Public affairs and influence: when you need to strengthen your relationship with players who can influence a decision or advocate a position, in France or at the EU level

• Crisis prevention and management: we protect the public image and reputation of companies, brands and top executives

• Media coverage: we create effective communication tools and train & brief your spokespersons to acquire public support and further your corporate goals.

Your reputation is a strategic asset. Unless it’s a liability.

Your reputation is the total sum of other people’s opinions about you. It’s a competitive advantage when it is positive, leading to recommendation. Otherwise, it produces criticism and warnings that are damaging to your purposes.

Evaluating your reputation means assessing the value of your relationship with your audiences. This evaluation covers customers’ experience with your products and services, your reputation as an employer and a stakeholder in the community, your financial performance, as well as the quality of your management and innovation. It reveals your strengths and weaknesses.

We apply the methodologies of the Reputation Institute, the global experts in perception measurement. i&e is the Reputation Institute’s exclusive partner in France.

Once we’ve diagnosed it, our role is to help you manage your reputation by improving perceptions of one or several strategic items. With our advice, your reputation can increase your employees’ pride and commitment, support innovation and create value.