« Brands under the Microscope » blog
THE CLIENT: Millward Brown
THE NEED: promote the expertise of Millward Brown’s marketing surveys institute.
THE SOLUTION:
_Design a long-term editorial project: the “Brands Under the Microscope” blog « les marques à la loupe ».
_Establish Millward Brown through socail networks.
CCIP - Joining the blogosphere
Online launch of Truvia
Facebook for Agence de la biomédecine
ARC - Dialogue with cancer researchers
Mortel Scooter website
Public debate on nanotechnologies
Nivea and bloggers
RTE- Beyond the Lines
Listerine on Facebook
Style guide for social media - Radio France
Siemens and digital echoes
Société Générale crisis communication
Twitter - Disneyland Paris
