Online launch of Truvia™
THE CLIENT: Truvia™ (Cargill group)
THE NEED:
_support the launch of Truvia™, a Stevia-based sweetener, on the French market
_create online points of presence and adapt the brand positioning to the specific expectations of French consumers.
THE SOLUTION: deploy a content and visibility strategy, including
_the French version of the website, where culinary bloggers take part in the production of content
_the creation, promotion and moderation of a Like page on Facebook.
CCIP - Joining the blogosphere
Facebook for Agence de la biomédecine
ARC - Dialogue with cancer researchers
Mortel Scooter website
Public debate on nanotechnologies
Nivea and bloggers
RTE- Beyond the Lines
Listerine on Facebook
Style guide for social media - Radio France
Siemens and digital echoes
Société Générale crisis communication
Blog - Millward Brown
Twitter - Disneyland Paris
